Since my handwriting is closest to that of a 6 year old I am stuck to the computer and therefore always in for some great looking typography. But due to my minimal knowledge on the subject and in part to my hipsterdom, I am likely to answer ‘American Apparel logo’ if asked for my favorite font. Not a very original choice since this typeface named Helvetica is amongst the most (over)used and beloved in the world of design.
Looking into it’s history I was surprised to find out it was developed as early as the 1950′s and has since been used on way more logo’s than just American Apparel. This and much more on the world of typography is explained in this great 2007 documentary I just now found out about. Includes interviews with all the leading designers – lovers and and not-so lovers of the font – in the business.
Chances are some of you typo-fanatics out there have already long ago seen this, if not, this most def is an interesting watch!
8 COMMENTS
hhahahahahaha die ondertiteling xD
Heerlijke docu ja! Eens gekeken toen ik zo een harde kater had dat ik echt niets meer kon. Dan is het heel erg fijn om twee uur naar mensen te kijken die over een lettertype lullen.
Dope!
http://myheartbehaves.files.wordpress.com/2009/09/114732870_bab0bdae2c.jpg
Haha, ja deze typo fanatic had m al in de gaten. Nice docu. Als je de smaak te pakken hebt: dezelfde people hebben ook Objectified ( http://www.objectifiedfilm.com/ ) gemaakt over product design.
@Dragan cool!
@Tjom ah yes die was ik al her en der tegengekomen, nog niet gezien, is het wat?
@alvar Het tempo is vooral geschikt voor luie zondagen maar het is definitely een must watch en inspirerend voor design lovers zoals ik.
haha die subs daaamn