Online superstore and BBF’s 4 life Freshcotton just launched there new website a few days a go meanwhile changin’ their game a little bit. Making it better for the people for the world. Or something. Albert Visser who does marketing at The Fresh and is from Urk explains a little something something about the new Freshcotton. Interesting ass read if you’re into marketing, clothing, style, Albert Visser or spending time online.
First, I just wanted to say I’m very glad you finally sell bikini’s…
“We have many more bikini’s but it’s hard to find models. So if someone offers his girlfriend… Small price, great reward.”
So, what the hell was wrong with the old site?
“We wanted to make a difference among all of the good product we show, since we only had one page to showcase it all we noticed a lot of product got by unseen and didn’t get the showtime they deserved. So we made three segments to ultimately make a difference.. The other thing is the ‘maturing’ of streetwear, which is something that has been inevitable. Other online stores have also been making this move since it’s the way the market moves.”
Sike! I heard someone say it kinda looks like Caliroots.. coincidence?
“A few months ago Caliroots introduced the same concept. For us it was a sign that we were right on track. People who came around our office the last few months will admit that they saw early sketches of this project. Way before Caliroots made their move. Oh, that will be even you Rory. But nevertheless we have mad respect for Cali so we can’t say we also don’t look at them, but I know for a fact they also check our shit.”
Selected, Street and Merch. Uuuh, what’s the difference?
“Streetwear is where we come from. Some people say streetwear is dead, but we believe what Bobby Hundreds once said; Streetwear isn’t dead, it’s just different. Merch is our selection merchandise products. We’re happy to sell cool merchandise from respected bands, festivals and parties. Merchandise is a good market to be in since merchandise became a main focus for record labels. We expect that in the near future exciting things will happen in that market.”
I am really excited about the Selected store…..
“We are going to focus more on the product itself. It comes down showing more quality product and thus we chose to shoot everything in sets on models so you can get some insight on how to combine certain pieces and brands. It’s not that we think about pushing the hardest brands, but just the evolving of streetwear into menswear and finding a parallel in all of that.”
“The other thing is experiencing a more cohesive shopping environment by concentrating the brands to a more comprehensive level. A customer that likes a certain style will not be distracted by other things (like for example merchandise from Slayer) in his segment. Some new brands for Fall/Winter 2010 are WoodWood, Libertine Libertine, Abington, HUF and Carhartt Import USA Workwear.”
Are you mad at me Albert?
“I’m never mad. As i said before on Twitter. How Long is chill AZN bro. So am I.”
Now don’t be shy and take a look: www.freshcotton.com
